something in the way

a tumblog about design + code
Apr 17

Tell me when you’re going to fix it

Websites go down. We understand.

That’s why I love this courtesy note: “Let us email you when the problem is fixed.”

We understand that things go bad. It’s your graceful handling of the situation that makes all the difference.

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Mar 11

The Surprising Economics of Digital Advertising

"In this book, Mr. Burton explains that effective commission rates or reach and frequency targets used to measure traditional mediums have no correlation to Digital. The inputs and outputs are not comparable, and the high-volume, low-dollar, high-complexity nature of Digital programs makes it the most labor-intensive medium in the advertising industry. Burton explores the key drivers that contribute to the (seemingly) higher costs of Digital advertising and media agency services when compared to traditional marketing services, and he stipulates that “these issues require resources and drive a cost of providing basic Digital services that is directionally double that of traditional ‘full-service’ agency fees, when expressed per dollar of media spend."

A new white-paper on digital advertising, written by Joe Burton of McCann, was just released. Read the full report on the AAAA site.

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Feb 16

Mr Strings

Fallon London and B-reel have worked together to relaunch the Cheesestrings brand, with a entertaining campaign site at mrstrings.co.uk.

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The joyful playground invites kids to create their elastic and cheesy characters and place them in the Meadow, a world where one must find clues and avoid several traps. Beautiful illustrations along with well thought character physics will surely be delightful to the core audience, and the sounds reminded me of the also wonderful World Of Goo. Which is my way of saying that i love a well crafted kids website.

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Dec 31

StickyScreen

Courtesy of dbox and twitter, but ya --- pretty good and super nicely executed. Go check it.

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