something in the way

Advertising Agency: LDV United, Antwerp, Belgium
Creative: Kristof Snels
Production Company: Lovo Films, Brussels
Director: Floris Kingma
Executive Producer: Jimmy Snake
DP: Anton Mertens
Editor: Patrice Gautot
Sound: Christophe Loerke

Advertising Agency: Boondoggle, Amsterdam, The Netherlands
Creative Directors: Stef Selfslagh, Vincent Jansen
Art Director: Tom Loockx
Copywriter: Jorrit Hermans

Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA
Creative Director: Keith Anderson
Associate Creative Director: Tony Stern
Associate Creative Director: Frank Aldorf
Art director: Jon Willard
Copywriter: Jesse Gazzuolo
Broadcast Producer: Brian Coate
Production Company: Blacklist, New York
Director & Writer: Cisma
Executive Producers: Aaron Kisner, Adina Sales
Producer: Cassie Hamilton
Live Action Production Services: Margarida Flores E Filmes, São Paulo
Executive Producers: Paulo Schmidt, Fabiano Beraldo
Production Coordinators: Ingrid Raszl, Thais Freire
Production Director: Adriano Gobbi
Director of Photography: Pierre de Kerchove
First AD: Janie Paula
Second AD: Livia Duclerc
Casting: Flavia Cocozza
Stylist: Daniel Ueda
Wardrobe Assistants: Rita Lazzarotti, Kali Leuzzi
Production Designer/On Set Art Director/Scenography: Olivia Helena Sanches
Art Assistants: Amanda de Freitas Coelho, Ana Elisa Arietti
Set Technicians: Santana Cenários, Lindolfo de Jesus Santana, Jose Fernandes Dos Santos
Props: Sergio Heineck, Juliana Matsuki
Props Assistant: Mariana Herman
Props (toys): Verônica de Oliveira Kehl
Storyboard Artist: Renato Blaschi
Location Scout: Alexandre Rocha
Stager: Helio Villela Nunes
Stop Motion Animation: Animatorio, São Paulo
Post Production: Illegal FX, São Paulo
Post Production Coordinator: Francisco Ruiz
Editor (Premiere): Marcio Soares
Colorist: Daniel Dias
AE Compositors: Daniel Dias, Pedro Gebara, Guilherme Correa, Luis Costa
AE Rotoscoping: Rogerio Merlino, Marcelo Martins, Marcio Martins, Diego Rock
Music & Sound Design: Paulo Beto
Mix: Joe Ramos, Big Joe Sound, Santa Monica

BETC Euro RSCG has launched a new communication campaign in partnership with Partizan for ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes). Directed by Asger Leth, the film portrays every step in the chain of abuse, where the face of the people abusing the child is replaced by the face of a European who, we discover at the end of the film, is the man who will look at photographs of the little girl being ill-treated. This reinforces the message at the end of the film that if there is no demand there will be no supply and highlights the responsibility of the clients. From April this campaign will be broadcast for free in the media: television, cinema, press and web have all agreed to contribute. The Air France agencies, airplanes and buses will join in on June and provide an essential showcase. ECPAT will also circulate leaflets and small posters in partnership with their professional tourism partners.

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Florence Bellisson
Art Director: Eric Astorgue, Julien Schmitt
Copywriter: Jean-Christophe Royer, Esther Fockenoy
Photographer: Marc Da Cunha
Published/Released: April 2009

Há um mês, falei aqui no blog da campanha da Honda para o seu modelo Insight, com grande aposta no discurso da sustentabilidade.

O comercial “Let It Shine” inaugurou a assinatura “Everyone Wants to Be Good”, através de um gigante painel de LEDs formado por carros.

Agora, a Wieden + Kennedy exibe o mesmo filme de uma maneira inusitada. Uma intervenção no Vimeo, onde a Honda tem um brandchannel, faz a página apagar e acender com o nascer do sol dentro do comercial.

Só vendo pra entender, vai lá. É uma ação bem parecida com a intervenção feita pela Nintendo no YouTube para promover o game “Wario Land”.

| Via Laughing Squid

The commercial, made by ad agency Grey London, pans out to show that the scene is in fact occurring on a film set – but with no one else around. The ad ends with Knightley screaming and the strapline: “Isn’t it time someone called cut?”

Advertising Agency: Grey, London, United Kingdom
Creatives: Grey, London
Production Company: D.A.B. Hand Media, London
Director: Joe Wright
Producer: Dominic Delaney
DP: Tony Briggs
Editor: Paul Tothill
Sound: Skywalker Sound, Lip Sync, Scramble
Post-production: Big Buoy, Prime Focus
Music: “Vengeance Drools” by Clark

Advertising Agency: Leo Burnett, Lisbon, Portugual
Executive Creative Director: Chacho Puebla
Copywriters: Chacho Puebla, Bruno Ribeiro, Fernando Bellotti
Art Directors: Mico Toledo, Chacho Puebla
Direction: Mateus de Paula Santos
Production Design Company: Lobo / Animatório
Animation: Animatório
Executive Producer: Alberto Lopes
Producer: Loic Dubois
Sound Design: Paulo Beto
Agency Producer: Cristina Almeida