The other day my attention was drawn to the new Nike Better World website designed by Ian Coyle. I just love this site and I think it deserves to be shouted about. The graphic design, imagery, typography and colouring are beautiful. The site tells the story perfectly and the clever scrolling is the icing on the cake! Amazing job Ian!
Here’s an interesting (but unverified) factoid about the halo effect that occurs from Google’s branding. This popped up in an Adage article a few days ago:
→ Read full article: ‘Is the new Microsoft Search ready to rumble?’“[...] Google has conducted internal tests, according to people familiar with them, in which the company put its logo and treatment on another engine’s search results. Users still prefer the results with the Google logo, even if they’re not Google results.” (Abbey Klaassen; May 25, 2009)
Got a webcam? Want to try a cute augmented reality demo/toy on your PC (Or Mac)? Then visit the Toyota IQ Reality site.
Although the wow factor of this demo will wear off after a few minutes, it’s worth bearing mind the potential applications of this technology. On Wikipedia there is a of current & future Augmented Reality applications, and some of them sound ground-breakingly cool. Imagine a Doctor being able to overlay real X-Ray data over a patient, so they see their broken bones. Imagine working on your car engine and wearing goggles that show you the names of all the parts and where they belong. Imagine the immediate potential for location aware services like satnav, tourist guides and friend finding. Sounds far fetched? It’s not. Some of these apps already exist!
Many thanks to John Gibbard who posted this link on the IxDA mailing list a couple of days ago.
