The clothes in front of the billboard were constantly “updated” during the campaign period.
Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
Other additional credits: Hedvig Tollefsen
Released: April 2009
Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”
Advertising Agency: JWT, Melbourne, Australia
Child labour is a grave problem that threatens the future of our nation. Today underage labour deprives thousands of children in India of an education and these children are forced to work in hazardous and unhygienic work environments. To free them from the clutches of child labour is a challenge that they as citizens must take up. Each individual’s contribution cn help after current situation; this was the essential message to be communicated in the ambient space. A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words, “Your contribution can end child labour” was painted over it. This installation was placed in several malls with high volume footballs across the city. The response received was overwhelming. As people contributed to the cause by donating over half a million rupees (and counting…), its gradually increasing weight resulted in the box on the child’s head to rise. People were held speechless, moved by the interactive imagery of this piece and driven to be a part of the change.
“Your contribution can end child labour.”
Advertising Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Photographer: Avadhut Hembade
“Loving the snow? Try sleeping in it. Help get homeless people out of the cold for good. crisis.org.uk“
Advertising Agency: Rapp, London, UK
Creative Director: Chad Warner
Art Director: Jon Owens
Copywriter: Rob Prangle
