something in the way

a tumblog about design + code
Jan 4

Altschul Orthodontics: Crosswalk

Media_httpwwwibelieve_jwknb

Brief was to show how Altschul Orthodontics gives you a beautiful straight smile. The solution: photograph crosswalks around the city and manipulate them to show a photo of the crosswalks before they were straightened.

Advertising Agency: Marked for Trade, USA
Art Director: Phil Jones
Published: September 2009

Sep 3

DHL: Turning Page

Media_httpwwwibelieve_amfbg

“International courier service express delivery guaranteed.”
creative describe: Innovation uses magazine particular media form which means a piece of transparent PVC paper will be placed into a magazine and will be printed a DHL worker on both side, Therefore, when you turning the paper the worker can deliver the express mail to no matter Chinese or Japanese customers. By doing this, the fast and reliable international express mail service can be embodied.

Advertising Agency: Shanghai J&J Advertising Co., China
Creative Director: Aaron Cheng
Copywriter: Chen Rui

Aug 3

Toyota Prius: Solar Flower

Media_httpwwwibelieve_vfrko

18-foot flower sculptures include solar panels, free Wi-Fi access, seating and charging stations.

Advertising Agency: Saatchi & Saatchi, Los Angeles, USA
ACD/Art Director: Kelly Kliebe
Art Director: Nick Luckett
Art Producer: Kristina Hicks
Copywriter: Shannon Wilch
Creative Director: Andrew Christou
Director of Integrated Production/Multimedia: Tanya LeSieur
Executive Creative Director: Mike McKay
Integrated Design Creative Director: Ryan Jacobs
Print Producer: Gloria Olegario
Producer: Britta Couris

Jul 27

MASP Museum Art School: Get the whole picture

Media_httpwwwibelieve_hdbgi

Advertising Agency: DDB, Brasil
Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery, Renata Florio, Rodrigo Almeida
Copywriters: Cristiano Cera, Renata Florio
Art Directors: Cicero Souza, Gilberto Barros, Thiago Arrighi
Photographer: Sergio Prado
Producers: Edson Harada, Nereu Marinho
Art Buyers: Clariana da Costa, Carmen Castillo, Carolina Galastri
Account Supervisors: Andre Silveira, Carolina Porto
Advertiser’s Supervisor: Paulo Donizete
Released: May 2009

Jul 3

Road Safety: Bleeding Billboard

Media_httpwwwibelieve_dqjng

Media_httpwwwibelieve_tbiua

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Photographer: Steven Boniface
Executive Creative Director: Nick Worthington
Art Director: Emmanuel Bougneres
Copywriter: Nick Worthington
Agency Producer: Paul Courtney
Producer: Rollercoaster Design
Account Director: Scott Coldham
Senior Account Manager: Janelle Van Wonderen

Jun 29

Amnesty International: Eye tracking

Media_httpwwwibelieve_djldt

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Photographer: Dirk Heinrich
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski

May 15

JWT New York: Intern shirts

Media_httpwwwibelieve_jddjd

Advertising Agency: JWT, New York, USA
Executive Creative Directors: Kash Sree, Ty Montague
Art Director: Jackie Anzaldi
Copywriter: Adam Noel
Released: May 2007

May 8

Sundown Solar Protection: Sob o Sol

Media_httpwwwibelieve_kbdkp

Magazine insert that invites the reader to discover an image that shows who uses and who doesn’t use Sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn’t use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.

Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Markus Correa
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisor: Gabriela Guzzardi, Michelle Martins e Ricardo Zanella
Account Director: André Silveira

May 3

Fijitravel: Naked

Media_httpwwwibelieve_jigzv

The clothes in front of the billboard were constantly “updated” during the campaign period.

Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
Other additional credits: Hedvig Tollefsen
Released: April 2009

Apr 27

Australian Childhood Foundation: Invisible

Media_httpwwwibelieve_iouhl

Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”

Advertising Agency: JWT, Melbourne, Australia

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