something in the way

Para ajudar os usuários a superar a sobrecarga de informações, a Altoids criou Tune Out, um aplicativo de Facebook disponível para Android, iPhone e desktops.

De acordo com a Big Spaceship, agência responsável pela criação do aplicativo, quem utilizar o Tune Out vai poder filtrar conteúdos para, por exemplo, receber apenas a atualização dos amigos favoritos.

Nada melhor do que assinar um serviço pertinente, ainda mais hoje que as estratégias tradicionais já não resolvem. Oferecer ferramentas capazes de simplificar e/ou melhorar a vida dos consumidores, é um dos caminhos para quem quer gerar uma percepção positiva diante da enorme concorrência onde a diferenciação por produtos é cada vez mais difícil.

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What would a music experience designed specifically for the modern web look like? This is a question we've been playing around with for the last few months. Browsers and web technologies have advanced so rapidly in the last few years that powerful experiences tailored to each unique person in real-time are now a reality.

Today we’re excited to launch a musical experience made specifically for the browser. Called “The Wilderness Downtown”, the project was created by writer/director Chris Milk with the band Arcade Fire and Google. Building this project on the web and for the browser allowed us to craft an experience that is not only personalized, but also deeply personal for each viewer. “The Wilderness Downtown” takes you down memory lane through the streets you grew up in. It’s set to Arcade Fire’s new song “We Used to Wait” off their newly released album The Suburbs (which you may be familiar with, especially if you were one of 3.7 million viewers who live-streamed Arcade Fire's concert on YouTube earlier this month). The project was built with the latest web technologies and includes HTML5, Google Maps, an integrated drawing tool, as well as multiple browser windows that move around the screen.


“The Wilderness Downtown” was inspired by recent developments in modern browsers and was built with Google Chrome in mind. As such, it’s best experienced in Chrome or an up-to-date HTML5-compliant browser. You can launch the project and learn more about it on our Chrome Experiments site at www.chromeexperiments.com/arcadefire.

We hope you enjoy it.

Posted by Aaron Koblin, Google Creative Lab

Both the iPhone and Android Web browsers are built using the same technology, WebKit. With this in mind, you can create Web sites optimized for WebKit that will run on both phones. The focus of this article is animation for the mobile phone. We will cover CSS3, SVG and CANVAS techniques you can use today.

Things are going to be pretty unresponsive around here (more than usual) for the next week as I’m taking some time off to recharge the batteries. After I return things will be picking up rapidly as we enter the new conference season. Here are some upcoming things that are going on over the next few months. There is lots of exciting new stuff that I can’t wait to start talking about.

Intel Developer Forum · San Francisco · Sep 13 – 15
My first conference back will be the Intel Developer Forum taking place at Moscone Center in San Francisco. Adobe and Intel have partnered for the Melrose project that presents an excellent way for developers to monetize their AIR applications targeted at netbooks. I will be presenting on Adobe’s multi-screen vision.

Flash on the Beach · Brighton · Sep 26 – 29
I am really starting to get amped up for this year’s Flash on the Beach conference, which is arguably the world’s best. There is an interesting mix of speakers this year including several industry heavyweights. The Inspire sessions are probably my favorite part of this conference. Now don’t be a wanker. Go and register.

Flash Camp Portugal · Lisbon · Oct 2
This will be my first time in Portugal and I’m looking forward to hearing the difference between Brazilian Portuguese and the native version. Will essa porra even translate? The plans for this are still in the works but it will take place in Lisbon on October 2nd.

Adobe MAX · Los Angeles · Oct 23 – 27
MAX will be huge this year and I will be pretty busy. I’m doing a 90-minute BYOL session on building your first AIR for Android application. I will also be doing a slightly modified version of the My Head Hurts presentation that I did at FITC. I think it is a really informative session. Go and register for my sessions if they sound useful to you.

Latin Flash Tour · Latin America · Oct 30 – Nov 12
Yes were coming back for a second year bringing mayhem, cervezas, and some Flash stuff too. Check out the details on the official site. Details are still be worked out so be sure to check back. Mateo un ladron!

Like many of you, every year we look forward to the workshops, conferences and events related to open source software. In our view, these are among the best ways we can engage the community, by sharing our experiences and learning from yours. So we’re sad to announce that we won't be able to present at JavaOne this year. We wish that we could, but Oracle’s recent lawsuit against Google and open source has made it impossible for us to freely share our thoughts about the future of Java and open source generally. This is a painful realization for us, as we've participated in every JavaOne since 2004, and I personally have spoken at all but the first in 1996.

We understand that this may disappoint and inconvenience many of you, but we look forward to presenting at other venues soon. We’re proud to participate in the open source Java community, and look forward to finding additional ways to engage and contribute.

By Joshua Bloch, Google Open Source Programs Office