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Quote: Bill Bernbach on getting your message heard

The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly. - Bernbach’s paradigm

Source: http://www.90percentofeverything.com

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This entry was posted on Wednesday, July 29th, 2009 at 11:42 and is filed under Shared. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Comment

  1. Daily Links 01/08 « A Word To The Wise… The Jackanory says:
    August 1, 2009 at 14:43

    [...] Getting your message heard [...]

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